AutoPower Corporation

AIRCORE Business to Business E-commerce Web Site

What`s behind AIRCORE`s Effective B2B Web Site?

No matter how great your business-to-business (B2B) product or service, and even if you have the most successful advertising strategies, you won't be successful online without this one component: an effective Web site.

AIRCORE, Inc., as a B2B company, recognized they were dealing with a totally different market mindset than a business-to-consumer (B2C) company would. They knew their B2B customers have less time, less patience, and only wanted to deal with a professional organization. AutoPower worked with AIRCORE to develop a website that was professional, easy to navigate, fast and to the point. Some may see AIRCORE`s web site simple and lacking in graphics. But what AIRCORE is seeing is great customer response and significant financial rewards.

If you are developing a B2B site, here are some of the success guidelines AutoPower used to build the AIRCORE B2B web site:

PROFESSIONAL PRESENTATION

Because B2B customers are professionals, they are looking for companies who have the same quality of professionalism, so the "look and feel" of your B2B site is an important way to demonstrate that quality. You must develop customer trust online or you won't be successful. In order to develop a trusting relationship with B2B prospects and customers, your site must make the statement that your company is reputable and knows what its doing.

CLEAR NAVIGATION

When people talk about a great site, one of the qualities we always hear is, "it's so easy to navigate." Take great care to ensure that your visitors can easily find what they are looking for on your site, especially your contact information. To your B2B visitors, the ease of navigation on your site is also a reflection of how easy it will be to conduct business with you.

FAST

B2B customers don't have as much time to spend online as their B2C counterparts do. Time is a very valuable commodity. If your site takes too long to load, your visitors will probably go somewhere else. Studies indicate the average person will wait 8 seconds for a page to load before leaving the site. The more efficiently your pages load, the deeper your B2B prospects will go into your site, the longer they will stay, and the more likely they will be to buy. B2B customers know what they are looking for and want to find it immediately, whereas a B2C customer may search the Web in a leisurely way without a specific target in mind.

CLEAR CONTENT

Making sure your site's B2B message is clear will help your B2B customers quickly find what they are looking for. Your Web content should be straightforward and clear, allowing anyone to easily understand the message your site is trying to send. One of the best ways to stick to a single message without losing anything important is to briefly tell your visitors the benefits of your site and doing business with your organization. In the case of your home page, less can be more.

See the AIRCORE Web-Site News release for more information about the features and benefits of www.aircore.com