Design Elements

» Graphics » E-Commerce
» Forms » Other Database Elements
» Restricted Access Areas » Intranets & Extranets

 

Graphics

Graphics are a key element in creating the ‘look and feel’ of your site. We specialize in creating custom graphics that communicate what the site (or a section) is about, and at the same time project your positioning as a superior company.

As important as graphics are, however, care must be taken that they enhance the site rather than dominate it. They should compliment the text rather than compete with it. The key to using graphics correctly is to remember what the site is for and to keep the graphics subservient to that purpose.

This requires a very mature sense of design which encompasses all elements of each page and of the site as a whole, to ensure that they all work together. It is not enough for each element to be designed independently. All elements must fit with each other, or an  inconsistency is introduced which destroys that subtle quality of class.

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Forms

A "form" is any part of a web page where you enter data in boxes (or select certain "radio buttons" or checkboxes) and then click on a button to "submit". Forms are called "interactive" because they enable the user to "tell" the site's owner something — unlike traditional media where all the communication is one-way, aimed "at" the audience.

Forms can be used in many creative ways.  For example, they can be information-gathering "gateways" to restricted areas or for product access. The user data which they gather can be emailed to your company for immediate response and/or stored in an online database for late analysis. 

We’ll work with you to create forms that follow function. In other words, we'll create the appropriate kinds of forms for the functions you need performed.  

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Restricted-Access Areas

Do you want part of your site to be restricted to those who register, or who have a password, or who pay a fee? We can do that for you. We can also keep certain restricted pages from being indexed by an on-site search engine, or by the major search engines that scan the entire Web.

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E-Commerce

Online catalogs and shopping carts are the foundation of e-commerce.  A catalog can be either "flat" HTML or database-driven, but the latter are usually preferable. The more products you have, and the more frequently they change, the more useful the database becomes. Dynamic databases offer a flexibility of presentation, and an ease of editing, which simply can't be matched by HTML pages.

If you want to sell on the Web, and you've got more than one thing to sell, you'll probably want a "shopping cart". As the name suggests, this Shopping Cartenables visitors to your site to add (and subtract) any number of products to their purchase, then pay for them all in a single transaction. The shopping cart can be tied in with an inventory database, so that as items are purchased they are subtracted from the quantity available Transactions are encrypted, and the data stored on a secure server, so the risk of security problems are miniscule.  

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Other Database Elements

Other site elements for example, FAQs, press releases, catalogs and shopping carts may be best handled with a database.  This can allow not only versatile access options for the site visitor, but also convenient "back-end" administration forms so that you can easily change content on the site without having to pay for labor-intensive Web page editing.

FAQs ("Frequently Asked Questions") can, when database-driven, be organized by category, accessed either through menus or a keyword search, and be easily  updated without HTML editing. The same is true of press releases and of any site section which will have a large number of frequently changing information elements

There is an up-front setup cost to develop a database. The setup cost is easily justified when there are a larger the number of items to be presented or when the database contains complex but standardized formats that are frequently updated.

Search engines are also database applications, although they are not usually talked about in those terms.  Many sites have a search engine so that visitors can search the site for particular keywords. This is a convenience for visitors, especially on a large site, as it provides an alternative to navigating the site through menus and links.

A variety of search engines are available for on-site use, with varying mechanisms and degrees of sophistication. We can advise you on the alternatives and install your choice on the website we create (or improve) for you.  

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Intranets & Extranets
  
An intranet is a website built on an organization's internal network instead of on the World Wide Web. This allows people within the organization all the convenience of information generation and access which they enjoy on the Web itself, while shielding the information from outside viewers. 

Since the underlying technology of intranets and websites is the same, anything which can be done on a website can also be done on an intranet. However, websites usually have a marketing (and perhaps sales) emphasis reflected in a certain visual pizzazz, whereas intranets tend to be more utilitarian in both content and design. But there are no rules.

An extranet is part of an intranet with an access gateway from the Internet. Those with password access, such as authorized customers, suppliers and off-site employees, can share in the intranet's resources, regardless of location, to their own benefit and that of the organization as well.

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eICEPower
525 Technology Park, Suite 109, Lake Mary, FL 32746
Phone: 800-229-2881
e-mail: sales@eicepower.com