Over the years, our people have accumulated a
good deal of expertise in web design and a variety of related disciplines —
everything from web to web database structure to the complex
fusion of business processes, enterprise applications, and organizational
structure necessary to create a high-performance business model. We are
happy to share this knowledge with our clients for a reasonable hourly fee.
Actually,
you'll get some consulting for free, as a natural part of the Web-site planning
stage. We couldn't help you plan your site without sharing some of what we know,
and we are glad to do it. But we are also willing to go beyond that as a
separate service, enabling you to get as much additional guidance as you want
from a source you've come to know and trust. We can help your overall assessment
and strategy planning and implementation in:
The Internet changes the way companies are thinking about business. Our name was established around the fact that the Internet Changes Everything and gives even small businesses a truly global business Power. The simplest way to describe this change is that e-commerce is buying and selling on the net; e-business is about the conceptual shift an organization has to implement to enable commerce on-line. E-commerce is the tip of the iceberg, e-business is the 90% below the waterline. It makes everything float but is not visible, and can do the most damage if not implemented correctly. The need for special knowledge and careful direction is essential. We know your industry and have focused over 20 years of experience into bring world-class solutions to your e-commerce initiatives.
Moving
from e-Commerce to e-Business
e-Commerce
is here to stay. As we grow into the new millennium, the Web and e-commerce are
key industry drivers. Few companies or industries are immune to the effects of
the e-commerce tidal wave. It's changed how many companies do business. It's
created new channels for our customers, making leaders in many different
industries sit up and take notice.
Are
you e-commerce ready? Managers of established companies are struggling to
comprehend this new phenomenon. And just as many have started to grasp
e-commerce, the next wave, called e-business, is already reaching the shore.
Intensified competition and new e-commerce opportunities are pressing
traditional companies to build e-business models that are flexible, fast moving,
and customer focused. In other words, the core of the enterprise itself is going
through a metamorphosis. The next stage of this structural evolution is
e-business.
Are
you e-business savvy? E-Business is the complex fusion of business processes,
enterprise applications, and organizational structure necessary to create a
high-performance business model. The message is simple: Without a transition to
an e-business foundation, e-commerce cannot be executed effectively.
Considering
the inevitability of moving toward an e-business foundation, senior management
is being galvanized into tactical action. Those who fail will pay a high price.
If
managers seriously want to develop effective strategies for competing in the new
economy, they must understand the fundamental structure of the next-generation
e-corporation built on an interconnected web of enterprise applications. We will
consult with you to provide a master blueprint for building an innovative
e-corporation that can survive and thrive in the digital world.
Websites can serve a
wide variety of functions, but marketing is almost always first and foremost..
Your website is a marketing piece, like a brochure, but beyond that it's a
really whole marketing campaign.
A good site embodies strategies for enticing new prospects, informing them,
deepening their involvement, initiating a dialog with the company, closing
sales, and perhaps even collecting payments, delivering products and supporting
existing customers. A whole campaign indeed!
You would not ordinarily plan a campaign like that without engaging the services of a marketer who understands your industry, your products and services, your audience, your competition, and a host of other factors which should bear on your marketing decisions.
The
same is true online, only more so. Here you are competing side by side
with the best in your industry, worldwide. If your site doesn't beat those of
your competitors, think of what you lose! That's why you'll be wise to
choose a website developer who knows marketing strategy as well as web
technology and design. That's why you should choose
us.
If
we look at the evolution of the Internet, we see a number of significant trends
today that, going forward, will shape both the Internet and the way we
communicate.
We
recognize, for example, that "brochureware," once pervasive across the
Web, is now migrating to real applications. Web sites were once largely static
publications that delivered little in the way of value, but today they are more
and more value oriented, and increasingly interactive and response oriented.
In
addition, e-commerce is happening at a rapid pace across both the
business-to-consumer and business-to-business markets. Many of the initial
concerns about security are vanishing as individuals become comfortable with
online purchasing and companies learn how to transact business over the
Internet. In fact, it is the business-to-business sector that is making the most
productive use of value-driven e-commerce applications. Companies such as Dell
Computer have achieved great success establishing online stores without
disenfranchising the channel. Other business-to-business marketers deliver leads
to partners and data to franchisees via extranets. These organizations are using
the Internet in a focused way as a business tool.
The
transactional size associated with this kind of Internet usage is more robust
than in the business-to-consumer market. Although a fair number of consumers
purchase online today, the true mass influx of online consumer purchasing is
just starting. In the business-to-business market, however, individuals already
have a natural affinity for e-commerce. They generally have access to the
Internet, and they recognize the time-saving value of transacting business
online,
Even
with the advance of e-commerce, another key trend is emerging that promises to
have even greater implications for business-to-business marketers: real-time
collaboration via the Internet. Collaboration is progressing from an
asynchronous to synchronous mode. The send/receive model is changing as quickly
advancing Internet-based tools continue to facilitate real-time collaboration.
From
the perspective of the business-to-business Internet marketer, this is an
essential concept. You are in a position to leverage knowledge and share it with
others to gain competitive advantage. You can use knowledge as your strategic
marketing weapon. As real-time collaboration extends across the Internet, you
will have available to you an even more powerful weapon.
Here
is just one example of how knowledge management will impact the marketing
future. Imagine that you are in the parts business. One of your service
representatives receives a call from a business customer who is complaining that
an order part has not been received. As soon as the call is received, the
service representative accesses the database and brings up the customer's record
on her computer screen. She has a complete record of the customer's activity,
orders, prior calls etc. The representative can instantly use an e-mail form to
query other members of her work group and find out if customers they've talked
with have experienced similar reception problems. One of the other service
representatives immediately e-mails her in response, informing her that there
was a similar problem with deliveries due to weather conditions in the
customers’ area. The other representative includes a visual map to show the
first representative exactly where that problem occurred and how the parts
delivery truck has been rerouted and the approximate new delivery time to the
customer. While she is speaking with the customer, the representative can also
see on her computer desktop, in real time, how many other customer calls are
waiting and how long they've been waiting. The representative also sees which
members of her work group are busy and who might be available to take the
waiting calls.
This entire process happens in real time. The customer could be anywhere, and the work group members could be anywhere. The service representative is collaborating with her co-workers to solve the customer's problem, rapidly and responsively-and the application could be running across your company's intranet. Providing collaboration and knowledge management capabilities within a marketing or service organization, and enabling them through the Internet, goes to the very heart of individualized business-to-business marketing. The future has never held greater promise…The Internet Changes Everything!
Content
Editing and Copywriting
A
major part of any commercial website is — or should be — the text. After
all, it's the text that carries the information, conveys the message, creates
the impression. Yet all too often, the text falls through the cracks. Here's how
it happens . . .
The
company selects a website developer. The developer asks for the material to be
included, so the company hands over pertinent marketing literature, press
releases, notes, etc.
Most
developers aren't trained as copywriters. And they don't see a problem with
this, because (1) they don't know they can't write, and (2) they assume that the
company delivered the text pretty much the way they want it.
In
other words, the developer assumes that the copywriting has already been done.
So they take the material given them, poke it a little here and there, slap it
into HTML and throw it up on the web. And web-specific copywriting falls through
the cracks.
We
can help you create appropriate web copy, either by writing it ourselves or,
more frequently, reviewing and editing your own material.
© 2000
eICEPower
525 Technology Park, Suite 109, Lake Mary, FL 32746
Phone: 800-229-2881
e-mail: sales@eicepower.com